The first step in any design project is to talk to your designer. Ari Rasekh gladly extends a FREE initial consultation to anyone interested in exploring new design opportunities. Please feel free to contact Ari Rasekh and take advantage of this consultation to learn what we can do for your company's brand and web presence.

Client and designer explore the goals, special needs and requirements for the project. This is a crucial period during which many questions about the project will be asked. Both client and designer must understand each other's intentions so that the project's content and plan of action are clearly defined.

The designer begins gathering and assessing the 'tangible' aspects of the project. The designer will work closely with you to develop the 'look and feel' that represents your company. Depending on the type of project this may include:

• Information architecture
  • site map
  • database schema
  • text/copy organization
• Technical specification
  • programming languages
  • file formats
• Content collection
  • Retrieve marketing copy/texts
  • Previous artwork
• Visual Concepts:
  • Story boarding
  • Wireframes or comp (comprehensive layout) design
  • Client revisions and approval

Sometimes referred to as creative development, this is the phase during which the designer implements the project. Changes proposed during the Concept Development are taken into account and realized to produce the final deliverables. Depending on the project production may include:

• Artwork production
  • Cropping
  • Image optimization
• Coding
  • Programming and page creation

The results of the Production phase go through proofing, testing and revision until the client and designer are satisfied with the results. Once the reviews are completed, web sites are launched and final deliverables are submitted to the client. During review/testing the following may be checked for:

• Broken Links
• Spelling/Grammar
• Web site compatibility/portability
• Computer errors

Some projects require maintenance even after the implementation is complete. This is often true with web development projects because of their dynamic nature. Maintenance may include revisions or additions to the existing content. If necessary, a good designer will work with you to develop a plan to maintain your brand/website according to your needs.